I am a creator.

Founded and lead the social media content creation for Whelen and Whelen Motorsports social media accounts

Responsible for the development of the organic social media strategy overall major platforms

Work closely with partners across the business to bring content and priority messages to life

Communicate with users via direct messaging and comments on all platforms

Develop visual assets and communicate with the creative team when needed for additional resources

Track analytics and produce reports on Whelen’s performance

Compare Whelen’s performance against market competitors

Maintain Whelen’s website and update content as needed using Wordpress

Planned, organized, and executed photo and video shoots

Produced videos for presentations and website

Worked with stakeholders to plan videos and digital media

Collaborated with Creative and Art Director to create branded content

Distributed collateral internally and externally

Created presentations and storyboards to pitch ideas

Produced branding animations for videos

Worked with graphic designers to match brand and art direction in print and digital media

Filmed and edited video for a fast-paced breaking news network

Worked with reporters and live truck operators to broadcast live shoots

Collaborated with producers and graphics to create show timelines